Tooting your own horn is tough.

Leave that to me.

Does this sound like you?

Social impact? Service leadership? People? Pluralism? Your cornerstones.
You have outgrown the status quo and are pivoting or expanding.
You’re working hard to start up or scale up your business. Your growing to-do list feels endless, and frankly, you’re exhausted.
You excel at what you do, but you’re humble.
Your work improves lives: you’re a social impact leader.
You hate writing, especially about yourself.
You appreciate the power of words and images.
You recognize style when you see it.
You want to focus on what you and your team do best — and writing and designing are not it.
You’re human (not a robot), and you want your brand to accurately reflect the nuances of who you are, what you do, and what you stand for.
You care about your clients and how you come across.
Web design? Graphic design? Not your thing.
You have outgrown the status quo and are pivoting or expanding.
Results? Definitely your thing.

If that resonates, it sounds like you have amazing things to share with the world, and you can use some help communicating and growing.

Outsource this work so you can focus on doing what you love.

Tooting your own horn
is tough. Leave that to me.

Does this sound like you?

Social impact? Service leadership? People? Pluralism? Your cornerstones.
You’ve outgrown the status quo and are pivoting or expanding.
You’re working hard to start or scale up your business. Your growing to-do list feels endless, and frankly, you’re exhausted.
You excel at what you do, but you’re humble.
Your work improves lives: you’re a social impact leader.
You hate writing, especially about yourself.
You appreciate the power of words and images.
You recognize style when you see it.
You want to focus on what you and your team do best — and writing and designing are not it.
You’re human (not a robot), and you want your brand to accurately reflect the nuances of who you are, what you do, and what you stand for.
You care about your clients and how you come across.
Web design? Graphic design? Not your thing.
Results? Definitely your thing.

If that resonates, it sounds like you have amazing things to share with the world, and you can use some help communicating.

Outsource this work so you can focus on doing what you love.

Why communications?

Because it’s by communicating that we can show the world who we are, discover one another, and invite people to join us where we’re going.

Communications unite and reflect the amazing people behind brands. They pave the way towards a shared vision of a brighter future. They help us understand. They foster teamwork. Service. Leadership. Empathy. The inner work needed to grow into the kind of people we aspire to become. Communicating inspires us to think bigger than ourselves, to learn, and to act.

In life and in business, communicating well is an art.

Why me?

Because I get what you are trying to achieve and I excel at using communications as an art to help you get there. My specialty is communicating to create and catalyze joy, building and growing social impact brands that feel human, look polished, stand out, and sell.

SEE MY PORTFOLIO

Hi, I’m Ana.

I build bold, beautiful, HUMAN brands that create and catalyze joy

Photo: Svetlana Yanova

Ana Hoepfner

PRINCIPAL

Why joy?

What does joy have to do with business results? A lot, actually.

Connecting, communicating, and building community — bringing people together to analyze problems, exchange ideas, and find solutions — creates joy for others. Creating joy is rewarding in the moment, but its power also transcends lifetimes. Joy, like kindness, glitter, and confetti, sticks around, and it spreads. Besides, you cannot create joy for others without also cultivating tons of it within.

In a complex, stressful world, joy offers respite. It uplifts and connects us across generations. Everyone wants more joy. It’s in short supply, and the world needs more people who create it.

Joy sells. That’s where I come in. I create and catalyze joy using communications, driving results for social impact leaders.

For the past 15+ years, I have honed my writing, ghostwriting, editing, design, marketing, and public relations skills in Calgary to create, re-design, finesse, and grow corporate, community, personal, and non-profit brands.

Beneath layers of busyness and business-as-usual, brands need human, creative, polished external and internal communications to stand out and succeed. External communications that connect, surprise, delight, and sell not just products and services, but also possibilities and ideas. Internal communications that unite teams inspire collaboration and leadership, foster innovation, and lead to business growth and social impact while having fun. That’s my niche.

If your brand could use more joy, you’ve come to the right place. Welcome! I can’t wait for us to get started.

Hi, I’m Ana.

I BUILD BOLD, BEAUTIFUL, HUMAN BRANDS
THAT CREATE AND CATALYZE JOY

Image: Svetlana Yanova